... is this really the best way to ensure that data from your PCW partners is working as expected?

website templates

Which of these
DO NOT affect you?


20% of your best quotes go missing
in action?

"1 in 5 competitive quotes go missing due to mapping on one or another PCW" ... is the conclusion reached by a major direct writer.


relations at risk?

Incorrect/missing material facts jeopardize the efficient payment of claims; corroding customer trust and their confidence in your systems.


cost elevated by follow-up?

The costly, time consuming and potentially annoying client follow-up call to new (question-weary) customers making sure that the information received is accurate.


GIPP: Equivalent pricing worries?

The GIPP mandates fair value, but website mapping errors threaten inconsistent pricing across risks

... So PCWs and providers need to make sure that the data mappings are tested regularly for accuracy. 

Testing Problems

Manual testing for mapping problems is tedious and time consuming. Often given to call centre staff and off-shore contractors, tests consist of a couple of hundred risk profiles that cannot hope to cover the breadth and range of risk needed. It's costly in terms of what it misses and is subject to human error. The tiny sample sizes do not find all the important issues.

Checking services offered by price tracking mystery shoppers* are confined to the marginal PC desktop channel* and are mostly static risks (a necessity for tracking price). They are fictitious*,  they are limited in size and they are vanilla* risks which are of limited risk-spread.  The static content cannot keep finding new issues and the vanilla risks don't often find problems that relate to your clients in the real world of mapping issues.

*not real risks    *the vast majority of real sales are on mobile devices    *not YOUR live clients    *vanilla risk profiles are of limited relevance / similarity to your book's profile

but now...


The Great Mappings Reset

DeepLinks, our NEW app, performs exhaustive comparitive testing on huge volumes of REAL risks.

You can now easily test:

(i) the REAL Quote data

(ii) the REAL Risk data
of YOUR live clients that are on your books right now.

Your PCW partners provide the data and our software searches out any inconsistencies

it's dependable 

The latest software, designed specifically for the task and already being tested by your PCW partners, takes the pain out of this most important work. 

it's extensive

The PCW testing data comes directly from their mobile & desktop sites in vast* numbers to provide a rolling 4-corner test of your question set.
* (Many 10s of thousands of unique NEW records, recently collected, which are stored in your systems right now)

and it works

Powerfull and fast, the software makes light work of getting to the issues. So much so that one delighted senior manager said '... this will save us a fortune'

For many years we provided private car, household and CV  pricing data to intermediated insurers, direct insurers, tele brokers, and industry publications. 

Years and years of experience in processing risk and quote data has been instrumental in creating our easy to use and immensely powerful mappings software app.

Working in partnership with your PCW's, you now have the best possible tools, using the most complete data, to scrutinise and verify that every single piece of data entered by your clients at the PCW's mobile & desktop sites is passed without error into your systems.

Now is the time to check that the data is right.

Try it for Free

You can use our software for free for the first 20,000 risks

Our easy to use DeepLinks software is installed at your premises where members of your team are trained with example data. We are always on hand to advise and assist.

Once DeepLinks is up and running at your site...



The Risk Data

If you receive PCW quote data, simply isolate risks for a specific time period containing the quote risk data and the quote reference numbers.

For those not subscribing, ask your PCW partner to extract the risk information for the quotes done in a certain date range along with the quote references.

Your IT team uses the quote refs to export corresponding risk data from your systems to create a second set of data for comparison.

These two data sets can be of different size (risk count), order, column layout and answer-format.  Our clever software deals with it all to make your life easier.



The DeepLinks system imports the two sets of data.

Any PII data that is (optionally) included is automatically identified by DeepLinks and is permanently encrypted during the import process for your protection.

The system compares the encryptions and reports on differences whilst keeping the PII data locked away.



DeepLinks sets to work analyzing, comparing and reporting on true problem areas without false alarms from textual formatting differances.

You will easily be able to communicate the nature and intensity of any problems with your partners, resolving the problems that cause quote errors and reducing your new business verification costs.


You can use our software for free for the first 20,000 risks without any obligation or commitment

After that, you can use the software on a pay-as-you-go basis or on an annual fee. It's like a mobile phone, in that costs are either variable without commitment based on usage, or fixed on an annual contract.

Pay-as-you-go subscriptions are cheaper for the occasional user and annual contracts are cheaper for large users.


Failed Transfer Report

Where the client clicked the  'Go To Provider' link on the PCW's back page, but the data never made it to the provider's system.

Missing Quote Report

Where the client's risk data exists in the provider's system but there is no quote.

Unmatched Data Report

Indicates a problem with how data is interpreted in the mappings and also if mapping faults lose or currupt risk information.

Premium Change

The premium shown on the PCW is different to that given by the provider.

The client cannot buy at the premium offered by the PCW.

A wide choice of options

Our system is compatible with:


Available policy types:

Private Car
Commercial Vehicle

All platforms and browser types:

Both Mobile & Desktop
channels for:

and all other browsers

How often do you need the service?

Either a one-off test or on-going tests at intervals that are best for you

We solve the mapping errors which result in:

 * missing competitive quotes

* incorrect material facts

* elevated acquisition costs.


There's more information we can share with you such as example reports, system specification and pricing. Fill in the form and we will get in touch.

test insurance aggregator data mapping ... aggregator mapping tests ... e-zee insurance solutions

Try it for FREE


progressing better website mappings